Shilajit shoppers are bombarded with numbers: “50% fulvic,” “75% fulvic,” “highest concentration.” These sound impressive—but few realize there’s no universal testing standard for fulvic acid. That gap lets brands cherry-pick loose methods, publish inflated percentages, and hide behind vague COAs. This explainer shows why testing fulvic is tricky, how the LAMAR method raises the bar,
The Rise of Inflated Fulvic Acid Claims “Contains 75% fulvic acid.” On the surface that sounds powerful. In practice, it’s usually marketing. Independent Certificates of Analysis (COAs) routinely show authentic Shilajit in the ~5–15% fulvic range. Anything far higher deserves scrutiny. Why Percentages Can Be Misleading Fulvic acid lacks a single universal test standard. Unlike
In a marketplace dominated by mass-market labels, indie natural brands are rewriting the rules. By leading with authentic founder stories, values-driven missions, and innovative marketing, these small but mighty companies are building cult followings and reshaping their industries. Today let’s celebrate these 22 inspiring natural brands and give them a bit of the spotlight they