The American Grit Journal
Research notes, sourcing updates, soil science, and documented field insights.
Featured
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What Does Real Shilajit Taste Like? (And What Fakes Taste Like)
Meta Description / SEO Excerpt: Real Shilajit tastes earthy, bitter, and mineral—not sweet, perfumey, or chemical. Learn the flavor, mouthfeel, and aftertaste…
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Why “75% Fulvic Acid” Claims in Shilajit Are a Red Flag
The Rise of Inflated Fulvic Acid Claims “Contains 75% fulvic acid.” On the surface that sounds powerful. In practice, it’s usually marketing.…
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🌱 22 Inspiring Indie Brands Redefining Marketing With Authentic Storytelling *2025 Edition*
In a marketplace dominated by mass-market labels, indie natural brands are rewriting the rules. By leading with authentic founder stories, values-driven missions,…
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Fulvic Acid & Shilajit: Nature’s Twin Engines of Nutrition
Two ancient, soil-born allies are back in the spotlight. Fulvic acid and shilajit both help your body use what you eat—not just…
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The Molecule Revolution: How Natural Compounds Are Changing Medicine & Agriculture
In an age obsessed with high tech, nature’s original toolkit is quietly making a comeback. Compounds like fulvic acid, shilajit, and even…
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We Are the Living Soil
Introduction – The Connection We Forgot Soil is not just dirt. It is alive — a web of microbes, minerals, and organic…
Recent Posts
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Caucasus Shilajit (Mumijo): What It Is, How It Differs, and How to Verify It
What is “Caucasus Shilajit”? “Shilajit” is the umbrella term for organic–mineral exudates found in high mountains worldwide. In the Caucasus it is known as mumijo. Authoritative sources list…
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Top 5 Lies in the Shilajit Market (and How to Spot Them)
The Shilajit market is booming—and so are the deceptions. From inflated fulvic percentages to exotic origin myths, buyers are often left confused or misled. Use this guide to…
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Fulvic Acid Testing: Why the LAMAR Method Matters (and Why Standards Still Don’t Exist)
Shilajit shoppers are bombarded with numbers: “50% fulvic,” “75% fulvic,” “highest concentration.” These sound impressive—but few realize there’s no universal testing standard for fulvic acid. That gap lets…
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What Does Real Shilajit Taste Like? (And What Fakes Taste Like)
Meta Description / SEO Excerpt: Real Shilajit tastes earthy, bitter, and mineral—not sweet, perfumey, or chemical. Learn the flavor, mouthfeel, and aftertaste cues that reveal authenticity—plus why only…
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Why “75% Fulvic Acid” Claims in Shilajit Are a Red Flag
The Rise of Inflated Fulvic Acid Claims “Contains 75% fulvic acid.” On the surface that sounds powerful. In practice, it’s usually marketing. Independent Certificates of Analysis (COAs) routinely…
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How to Test Shilajit Purity at Home (Fast, Reliable Guide)
Why Testing Matters More Than Ever Shilajit is often marketed as a “miracle resin,” but the global supplement space is riddled with mislabeling, fillers, and counterfeits. Some brands…
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Is Shilajit Really From the Himalayas? Untangling the Marketing Myth
“Himalayan Shilajit” is one of the most overused claims in the supplement space. It conjures snow-capped peaks and ancient tradition—but the term is often a sales hook rather…
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🌱 22 Inspiring Indie Brands Redefining Marketing With Authentic Storytelling *2025 Edition*
In a marketplace dominated by mass-market labels, indie natural brands are rewriting the rules. By leading with authentic founder stories, values-driven missions, and innovative marketing, these small but…
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Neurotransmitters: The Brain’s Communication Network
It’s simple, neurotransmitters are the brain’s chemical messengers. They carry information across the tiny gaps (synapses) between nerve cells so your body can coordinate heartbeat and breathing, process…
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Polyphenols: Nature’s Cellular Defenders
Polyphenols are a vast family of plant-made compounds that act as life’s protectors. They defend leaves from sun damage, guard seeds against pests, help plants recover from injury,…