What is “Caucasus Shilajit”? “Shilajit” is the umbrella term for organic–mineral exudates found in high mountains worldwide. In the Caucasus it is known as mumijo. Authoritative sources list the Caucasus Mountains alongside the Himalaya, Altai, and Pamir ranges as natural shilajit localities.[1] Composition: What the Lab Work Shows Across regions, shilajit is a complex mix
The Shilajit market is booming—and so are the deceptions. From inflated fulvic percentages to exotic origin myths, buyers are often left confused or misled. Use this guide to spot the five most common lies and protect your health and wallet. Lie #1: “Our Shilajit is 75% Fulvic Acid” Raw, natural Shilajit rarely measures that high.
Shilajit shoppers are bombarded with numbers: “50% fulvic,” “75% fulvic,” “highest concentration.” These sound impressive—but few realize there’s no universal testing standard for fulvic acid. That gap lets brands cherry-pick loose methods, publish inflated percentages, and hide behind vague COAs. This explainer shows why testing fulvic is tricky, how the LAMAR method raises the bar,
Meta Description / SEO Excerpt: Real Shilajit tastes earthy, bitter, and mineral—not sweet, perfumey, or chemical. Learn the flavor, mouthfeel, and aftertaste cues that reveal authenticity—plus why only a batch-matched COA and proper fulvic testing protect you. Why Taste Matters (But Isn’t the Whole Story) Taste is the quickest way to catch problems before you
The Rise of Inflated Fulvic Acid Claims “Contains 75% fulvic acid.” On the surface that sounds powerful. In practice, it’s usually marketing. Independent Certificates of Analysis (COAs) routinely show authentic Shilajit in the ~5–15% fulvic range. Anything far higher deserves scrutiny. Why Percentages Can Be Misleading Fulvic acid lacks a single universal test standard. Unlike
Why Testing Matters More Than Ever Shilajit is often marketed as a “miracle resin,” but the global supplement space is riddled with mislabeling, fillers, and counterfeits. Some brands boast “75% fulvic acid” on the label—numbers that collapse under real lab scrutiny. In one well-known case, independent testing found a product claiming 75% fulvic actually contained
“Himalayan Shilajit” is one of the most overused claims in the supplement space. It conjures snow-capped peaks and ancient tradition—but the term is often a sales hook rather than verifiable fact. Unless a brand provides hard documentation—especially a batch-matched Certificate of Analysis (COA)—the word “Himalayan” tells you little about what’s actually in the jar. Where
In a marketplace dominated by mass-market labels, indie natural brands are rewriting the rules. By leading with authentic founder stories, values-driven missions, and innovative marketing, these small but mighty companies are building cult followings and reshaping their industries. Today let’s celebrate these 22 inspiring natural brands and give them a bit of the spotlight they
It’s simple, neurotransmitters are the brain’s chemical messengers. They carry information across the tiny gaps (synapses) between nerve cells so your body can coordinate heartbeat and breathing, process memory, regulate mood, digest food, and react to the world in milliseconds. Without neurotransmitters, thoughts couldn’t form, muscles wouldn’t move, and organs couldn’t respond.
Polyphenols are a vast family of plant-made compounds that act as life’s protectors. They defend leaves from sun damage, guard seeds against pests, help plants recover from injury, and serve as messengers between plants and their microbial allies in the soil. Look, in humans, these same molecules help shield our cells from oxidative stress, regulate